On-page and off-page SEO factors

On-page and off-page SEO factors

SEO generally involves both changes to the physical website being optimised – the so called “on-page” or “on-site” SEO factors – and the process of building links to the site – the so called “off-site” or “off-page” SEO factors.

SEO and “on-page” factors

Although every website is different, on site changes usually include actions such as:

  • making URLs friendly.

  • updating website code.

  • improving the default page.

  • editing Meta Tags .

  • editing Title Tags .

  • creating or updating a sitemap .

  • editing or creating a robots.txt file.

  • enhancing content .

All such changes should be made to enhance and develop your existing website’s content and functionality so as to appeal to human visitors – not to fool, spam or cloak search engines.

SEO and inbound (external) hyperlinks

Once a site can be found, read and correctly indexed by search engines, its ranking compared with other sites is very dependent on inbound hyperlinks. This is because search engines often work on the principle that a site with many high quality incoming links (from external sources rather than internal links) has gained recommendations from the sites linking to it. Search engines use these assumed endorsements as a surrogate technique for judging the quality and trustworthiness of the website.

Doing the right thing
Holistic and ethical may sound rather worthy descriptions for an approach that is intended to demolish the competition. But the reality is that the it satisfies the perspective the search engines adopt in deciding rankings.

It is essential that SEO techniques do not attempt to fool search engines by using cloaking or spamming methods. Search engines have evolved beyond the stage of being easily fooled and penalise attempts to do so.

Source : http://www.ivantage.co.uk/seo-services/seo-methodology.htm
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